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Originally Posted by TooLucky
Would appreciate anyone's experience with purchasing a 2007 Honda Ridgeline RTL Crew Cab AWD SB w/Navi. How low can they go? Thanks!
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Does this help?
34,940 Sticker MSRP 2007 RTL-navi (plus 595 Destination fee)
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31,164 Dealer invoice
+595 Destination charge
-2,000 Honda Marketing support for inventory on hand before 9/31
-1,039 Honda hold back of 3% MSRP
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28,720 True dealer cost for vehicle
32,500 Exact Out The Door cost to me including taxes (6.5%), dealer fees(599) and tag(150)
This dealer loads up their cars with accessories and they had to find one at a sister dealership. It came with wheel locks and rear splash guards. Guess they could not find a completely accessory free unit.
This was two weeks ago and the $2,000 hidden rebate may be different. I used Edmund's.com to find the current incentives from Honda. Note: As I understand it Honda never gives rebates directly to consumers on the principle that it depresses resale values and raises expectations of future rebates.
The salesman showed me his month to date sales sheet. My sale was listed at -$1,953. i.e. it was 2 grand below their target average. I was helped by the fact that I also bought an 07 Odyssey EX-L-Navi/Ent at the same time.
It also helps to shop for your salesman. Apparently, and this might just be my dealership, the salesman's income is based on several factors, making quota, Sales Rank etc.
His commission floor is $100 i.e. the minimum he makes on a sale. But our two cars put him in first place and over his quota and as he explained to me that both of those give him a bonus of $150 on each car he sells that month. He had I think 9 sales including mine, half way through the month. So my sales moved him closer to a $2700 bonus and I'm sure that made him more hungry.
One good rule is to negotiate only the bottom line out the door price. Figure your offer based of the dealer's true cost as calculated above add in what profit you think is fair then taxes and license fee. Tell them this is the amount you will write on the check. Otherwise you may think you have negotiated a deal only to see them add on Dealer prep, Document and other undisclosed fees.
Sorry this post took on a life of it's own. My own experience might not be typical.