Funny how times change. Actually Ford started the "works like a truck, drives like a car" theme in 1965.
When I was a youngster in the fall of 1964, I remember our neighbor bought a new 1965 turquoise and white F-100 truck with a new suspension that provided a car-like ride, yet still worked like a truck. The truck had power steering, power brakes, radio, and under the dash air-conditioning. The seats had some kind of turquoise cloth and black vinyl covers.
When they drove it home the first day, I went over to see it and his teen age daughter was sitting in the cab listening to KAAY 1090 AM on the radio. When The Supremes song "Baby, baby, where did our love go?" came on, we turned up the volume. Then her dad came up and told us to turn off the radio and get out. I think that must have been the first truck I had seen with a radio.
Later I remember some other neighbors teasing him about the "sissy truck" with that "no good" Twin I Beam suspension.
Does anybody here remember the following (and similar) advertisement when Twin I Beam was new?
If a Ford owner ever disses a Ridgeline owner, you can remind them of 1965 "rides like a car' campaign, and the unibody Econoline pick-up.