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post #11 of 49 (permalink) Old 06-08-2012, 06:17 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

Interesting analogy. You may be right.

However there really is nothing else on the market with the same unique architecture as the Ridgeline. Much of the handling and ride attributes we enjoy are due to the integrated unibody/ladder frame structure.

Comparing the RL to any other truck is apples and oranges.
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post #12 of 49 (permalink) Old 06-08-2012, 06:34 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

Quote:
Originally Posted by dk miller View Post
Interesting analogy. You may be right.

However there really is nothing else on the market with the same unique architecture as the Ridgeline. Much of the handling and ride attributes we enjoy are due to the integrated unibody/ladder frame structure.

Comparing the RL to any other truck is apples and oranges.
I agree, and the same thing that makes it unique gets under the skin of some big truck addicts as a difference they can not live with. Of course, all this supposition without even driving it, except in their minds, which means they don't drive it very far!



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post #13 of 49 (permalink) Old 06-08-2012, 07:44 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

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There have been Ridgeline advertisements in the past - but they were ... bizarre.

Chuck Norris in a fancy restaurant. Wrestlers playing jumbo chess, etc.
Yes, and they led to plummetting sales... about the same sales as the current no-advertising approach. However, during the first 1-2 years, they had normal advertisements, showing the Ridgeline doing trucky things, and sales were at or near targets.
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post #14 of 49 (permalink) Old 06-09-2012, 09:00 AM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

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Yes, and they led to plummetting sales... about the same sales as the current no-advertising approach. However, during the first 1-2 years, they had normal advertisements, showing the Ridgeline doing trucky things, and sales were at or near targets.
Guess I missed those, Ian.

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post #15 of 49 (permalink) Old 06-09-2012, 10:08 AM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

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Guess I missed those, Ian.
Here's one, sort of:

There is one with some guys towing a boat into cottage country. I could not find that one on-line.
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post #16 of 49 (permalink) Old 06-09-2012, 11:58 AM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

I never saw that commercial, Ian. I think it is too short but pretty good overall. It shows several things that are unique to the Ridgeline. Wasn't there one of some fishermen being chased by a bear or something like that? I seem to recall seeing that commercial once or twice but it was a long time ago and all I really remember are the fishermen.
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post #17 of 49 (permalink) Old 06-09-2012, 02:31 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

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Originally Posted by Ian Brantford View Post
Here's one, sort of: http://www.youtube.com/watch?v=NTDVUSblqhQ

There is one with some guys towing a boat into cottage country. I could not find that one on-line.
Thanks, Ian. I never saw that one, either. It actually shows the advantages of the Ridgeline (trunk, dual tailgate, awesome dune performance, hauling cycles, etc.), and I expect it would be raise some need in people if they saw it a few times and they started to identify with what Ridgeline could satisfy in them.

But, in the last scene, isn't that the "Rally" Ridgeline that Honda withdrew after the 2010 racing season? Probably explains a lot.

Quote:
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I never saw that commercial, Ian. I think it is too short but pretty good overall. It shows several things that are unique to the Ridgeline. Wasn't there one of some fishermen being chased by a bear or something like that? I seem to recall seeing that commercial once or twice but it was a long time ago and all I really remember are the fishermen.
So when you getting your boat?

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post #18 of 49 (permalink) Old 06-09-2012, 02:34 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

One other thing: it may just be a YouTube quirk, but the announcer almost swallows the line "To build and price your own Ridgeline…". Too bad, because it's definitely not an amateur hour ad.

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post #19 of 49 (permalink) Old 06-11-2012, 01:13 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

Quote:
Originally Posted by Ian Brantford View Post
Here's one, sort of:

There is one with some guys towing a boat into cottage country. I could not find that one on-line.
That's actually a decent commercial...and I have never seen that one before. Not surprising I have never seen it, though...as they never run RL commercials any more. I mean, I watched 2 rounds of the Honda Classic PGA Tour event...and not one RL commercial. It was like...seriously...an event sponsored by Honda and not 1 RL commercial...NOT ONE?!?! WTF?!?!?

Yes, there was a RL commercial...cut to an outdoor scene...4 guys riding in a RL and the RL is towing a boat. There is a bear standing in the middle of the road. One of the RL occupants runs around the back of the truck, opens up the tailgate in swing mode, opens up the trunk (and inside is a cooler), he opens up the cooler, grabs a fish, throws it off to the side of the road, the bear chases the fish, and they drive off. As they drive off, you hear one of the guys say, "Hey, was that my fish"?

Again, a good commercial...but I think I saw it all of two times.

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post #20 of 49 (permalink) Old 06-20-2012, 03:43 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

Here are a few more Ridgeline commercials

BEST COMMERCIALS (my opinion)

Bear commercial mentioned previously


Herding commercial


WORST COMMERCIALS (might illustrate why sales have slowed)

Superbowl commercial


Saxophone commercial (probably one of the worse commercials ever)


LumberJack commercial


Chess commercial


Chuck Norris commercial

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