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post #21 of 49 (permalink) Old 06-20-2012, 06:48 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

I remember the bear commercial.

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post #22 of 49 (permalink) Old 06-21-2012, 09:41 AM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

[QUOTE=sr8474;648031]Here are a few more Ridgeline commercials

I think the bear ad works because the guys in the truck are in the Ridgeline's demographic sweet spot: weekend warriors, smart, and the "say, that looked like my fish" voice at the end was still polite.

The silver goddess ad is just awful—it's aimed at the guys who are watching a football climax () and yet manages to reinforce the idea that it's a cartoon truck. No one wants to be Yosemite Sam. He's so recognizable as a two-dimensional nemesis, backward thinking and hot-tempered, that even guys who fit that description don't want to be tagged with that label.

Not to mention the millions of WOMEN who also watch the Superbowl, and are getting the message, "This is a truck you'd like, but we think you'd be more comfortable if you were naked and sitting in the passenger seat."

I think the "Meets" ads all had at least a workable theme ("this is a new category of vehicle"), but they all aim toward focusing the viewer on "I don't fit anywhere, and if I drive this truck everyone will know it." Dropping the Ridgeline in at the end of each scenario with a unique marketing message was designed to catch the viewer while s/he was still trying to resolve the mismatch between the two images and implant that message.

Overall I think American Honda just is at a loss on how to market the Ridgeline; combined with the corporate politics that has been mentioned in other threads, the result is a product starved for marketing support.

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post #23 of 49 (permalink) Old 06-21-2012, 10:29 AM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

[quote=bikerbudmatt;648164]
Quote:
Originally Posted by sr8474 View Post

Overall I think American Honda just is at a loss on how to market the Ridgeline; combined with the corporate politics that has been mentioned in other threads, the result is a product starved for marketing support.
Well said!!

Honda missed the boat when we were having well attended National and Regional Ridgeline meets back in the TMac days. Many commercial opportunities missed at these meets!!

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post #24 of 49 (permalink) Old 06-21-2012, 03:34 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

IMHO, the "Bear" commercial is the only one I have seen that even comes close to showing the capability and functionality of the RL. Those other "meets" commercials, while good for a chuckle or two, just shows the truck from the outside, and that's it. No shots of the trunk, the fold up seats, the power rear window, (available) Navigation, XM radio, etc., etc.

Again, IMHO, Honda has hired some of the biggest dolts in the history of the advertising industry to advertise their truck. Seems to me, for how little they advertise the RL, you'd think they'd want effective advertising...some advertising that shows what the truck can do...not some dumb-ass sh!t like lumberjacks floating through space, that probably has a lot of people scratching their heads and going, "OK, WTF was that commercial all about...?"

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post #25 of 49 (permalink) Old 06-21-2012, 06:50 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

I don't think any Honda ads really show the great features about any model. They gloss over all of them, even the bread & butter Civics & Accords. But those get a lot more exposure in ads, like every night on TV.



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post #26 of 49 (permalink) Old 07-25-2012, 09:14 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

Just saw my first ever Ridgeline TV Commercial two days ago. It actually highlighted most all the features from trunk to fold-up back seats, 4WD, etc. Strictly Ridgeline - no other Honda products mentioned or shown. It had a tag line from one of the local Tulsa Honda dealers, but looks like it was probably a corporate production. Wonder if that's any indication that we'll start seeing more press given to RL?
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post #27 of 49 (permalink) Old 07-26-2012, 04:56 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

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Originally Posted by frapha View Post
Just saw my first ever Ridgeline TV Commercial two days ago. It actually highlighted most all the features from trunk to fold-up back seats, 4WD, etc. Strictly Ridgeline - no other Honda products mentioned or shown. It had a tag line from one of the local Tulsa Honda dealers, but looks like it was probably a corporate production. Wonder if that's any indication that we'll start seeing more press given to RL?
Well, maybe in Tulsa.

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post #28 of 49 (permalink) Old 07-26-2012, 07:54 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

Quote:
Originally Posted by frapha View Post
Just saw my first ever Ridgeline TV Commercial two days ago. It actually highlighted most all the features from trunk to fold-up back seats, 4WD, etc. Strictly Ridgeline - no other Honda products mentioned or shown. It had a tag line from one of the local Tulsa Honda dealers, but looks like it was probably a corporate production. Wonder if that's any indication that we'll start seeing more press given to RL?
Yes, I saw it, and it is a most welcome improvement. Unfortunately, it is very short leaving it less than memorable compared with some earlier ones, like the Girzzly.



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post #29 of 49 (permalink) Old 11-09-2012, 07:40 AM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

Honda has had a few missteps in recent years, most notably the civic redesign that really too it on the chin in the automotive press. Something Honda didn't need in light of the increasing Hyundai competition. However, it seems Honda was able to make it through that mass with a fair amount of Civic sales despite missing out on more. With the recent blow Hyundai & it's sister company Kia just took on the report they misrepresented MPG ratings for several years, Honda (and the other competition) has a chance to throw a punch of it's own with a refreshed Civic and other models. Some models just really don't need much of a redo, and I think the Ridgeline is one of them. As stated by others, it just needs better support and and marketing. Much like Ford's Ranger that had a run from 1983 to 2011 in N.A. with mostly exterior design tweaks over the years.

I'd also like to see Honda bring back a model like the Prelude or CR-X. The CR-V while a great looker, missed the performance boat.

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post #30 of 49 (permalink) Old 12-04-2012, 01:26 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

I don't know what's going to happen with the ridgeline. I mean, they've only sold about 8000-10k units this entire year! I think ford sells about 84K a month! I absolutely love my ridgeline! I think, in order to get hard core "truckers" on board they are going to need to increase HP and torque as well as install a 4wd-lo.
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