Honda’s Most Important Vehicle: A New Honda Ridgeline - Honda Ridgeline Owners Club Forums
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post #1 of 49 (permalink) Old 06-04-2012, 12:51 PM Thread Starter
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Honda’s Most Important Vehicle: A New Honda Ridgeline

http://www.autobytel.com/honda/ridge...geline-104022/

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post #2 of 49 (permalink) Old 06-04-2012, 12:58 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

The link is dead. The "..." in the address tends to screw things up.
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post #3 of 49 (permalink) Old 06-04-2012, 01:17 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

Agreed. Couldn't find that article even with a search.. Give it another try..

Ron..

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post #4 of 49 (permalink) Old 06-04-2012, 01:49 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

Try here......

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post #5 of 49 (permalink) Old 06-04-2012, 02:11 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

I thought it was something new, not from Oct of last year!

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post #6 of 49 (permalink) Old 06-04-2012, 03:41 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

True, it is nothing new but I had not read it before. The review of the "Sport" that follows is pretty glowing. They touch on all that makes the Ridgeline unique and desirable to the target market. Why can't Honda seize on those things, exploit them and even exaggerate them if necessary? Instead, they remain mute and the public is largely unaware that a pretty neat vehicle exists out there.
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post #7 of 49 (permalink) Old 06-06-2012, 01:01 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

It's only "important" in that Honda's entire strategy is to keep their current customers buying Hondas. They don't want people to try another brand and discover how far behind Honda has fallen.
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post #8 of 49 (permalink) Old 06-07-2012, 03:04 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

I'll admit, I don't watch many commercials. But has there ever been a Ridgeline commercial. People buy dreams (lottery tickets) and activities (stay-free feminine products), they don't buy products. It's all about, "Look what you can do if you have this product!?!?!"

Subaru does a good job of this. Why Honda doesn't make better use of that marketing strategy is beyond me. It's one thing to have a miche market, a cult following if you will, but that's only working if you can't keep up with demand and that doesn't seem to be Honda's problem. They needed some updates for the Ridgeline, to keep RL owners upgrading vehicles, but they also need to entice new customers.

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post #9 of 49 (permalink) Old 06-08-2012, 05:14 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

There have been Ridgeline advertisements in the past - but they were ... bizarre.

Chuck Norris in a fancy restaurant. Wrestlers playing jumbo chess, etc.

In the past 3 years, the only Honda ads I've seen a Ridgeline in were for their line of small generators.

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post #10 of 49 (permalink) Old 06-08-2012, 05:30 PM
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Re: Honda’s Most Important Vehicle: A New Honda Ridgeline

Its nothing but arrogance. Honda is like so many powerful politicians who thinks they can run around and cheat on their wives, hire prostitutes, accept bribes and gratuities, etc., etc. They do it because of the arrogance that comes with success and power. They feel they don't have to play by the rules. Honda went to the forefront and stayed there long enough, maybe too long, like a constantly re-elected Senator who eventually believes the job is more important than the people who sent him there. Honda has forgotten about its customers and the Ridgeline. They hope their name and stature will win the day. Unfortunately, they lost me to another car maker (although I still own the Ridgeline), and I think they will find themselves being voted out before they realize what hit them.
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