American Honda Sales Increase 7.3 Percent to New March Record
Car sales break decade old record
TORRANCE, Calif., April 3, 2007 – American Honda Motor Co., Inc., posted the third-best month in history with record March sales of 143,392 Honda and Acura vehicles, a 7.3 percent daily selling rate* increase compared to March, 2006, the company reported today.
March also saw record American Honda sales in both car and light-truck segments with car sales surpassing the March 1996 record of 80,117. Year-to-date American Honda total vehicle sales of 354,208 increased 3.3 percent.
"We are on track for another record year in 2007,” said Dick Colliver, executive vice president of American Honda. “The continued sales success of Honda light trucks and cars in this period of ever-increasing fuel prices shows the high consumer awareness of our excellent fuel economy across the entire product line.”
The Honda Division posted its best ever March with sales of 126,406 cars and light trucks, an increase of 9.5 percent over year-ago results. Record March Accord sales of 36,506 reflect an 18.8-percent increase.
CR-V sales of 19,658 rose 49.2 percent, helping the division post record March sales of 55,550 trucks, up 2.8 percent over year-ago results. The Pilot also posted record-March sales of 14,339, an increase of 6.6 percent over March, 2006.
Honda sold a total of 3,199 hybrid vehicles, including 2,813 Civic Hybrids and 385 Accord Hybrids, a combined increase of 6.7 percent over year-ago results.
The Acura Division posted strong March sales of 16,986, with record combined light truck sales of the completely redesigned and all new RDX SUV’s. The TL luxury performance sedan was Acura’s best-selling model with March sales of 5,769 while the TSX posted near-record sales of 3,232.
* Daily selling rate based on 28 selling days in March 2007 and 27 selling days in March 2006
For more information and downloadable high-resolution images of Honda and Acura vehicles, please visit
www.hondanews.com or
www.acuranews.com. Consumer information is available at
www.honda.com and
www.acura.com.