ROC Rank: 6k Comma Club
Join Date: Nov 2005
Location: 70 Square Miles Surrounded by Reality
Model Year: 2006
Color: Billet Silver / Gray
Re: It's 2012 and people who should know, still don't
As I have said many times before on this forum...the RL is Honda's best kept secret. My RL will be 7 years old in Nov., and I still have people coming up and asking me/saying things like, "Wow, nice looking vehicle...what is it...?...who makes it...?" When I give people the nickle tour, I get nothing but, "...wow, that is so cool...I didn't even know there was a truck out there with a trunk...I'd use that all the time...", and those kind of comments.
Whenever I take my RL on a hunting/fishing trip, friends and family members are always amazed how much gear I can get in it, especially when I only have one passenger and use the trunk, bed, and back seat area.
Honda needs to put together a 1/2-way decent ad campaign that shows the utility of the RL; the "Swiss Army Knife" of trucks, as it were. And they need to lose the ad agency that put together the lumberjack floating through space and herding cats ads. The ads should show what the truck can do. The ads should not leave people scratching thier heads thinking, "WTF was that all about?!?"
The Honda Classic PGA golf tournament is this coming weekend. It'll be interesting to see how many ads include the RL. Last year I watched the whole tournament over the Sat/Sun rounds, and there was 1 ad that had an almost "glancing" shot, for lack of a better term, of the RL. The lions share of the ads were Civic and Accord ads. It's almost as if Honda doesn't want anybody to know they make a truck...and a dang good one at that!
Golf and Sex - Two things you don't have to be good at to enjoy.
RTL w/Nav and Sunroof, Running boards, Bug deflector, Leer Cap, OEM Hitch, Auto-Dimming Rear View Mirror, Weathertech Floor Mats, OEM Fogs w/Painted Bezels, OEM Side Door Protectors, '10 Pilot Touring Wheels, Kumho Road Venture KL61 Tires (New 05/14), new Monroe OE Spectrum Struts (New 05/13), RTX/Accessory Grill, Raybestos Professional Grade Rotors/Akebono pads (New 06/15), and Figs Hood Prop Kit.
Last edited by cdepuydt; 02-25-2013 at 11:40 AM.