Re: About to pull the trigger, but need some help...
I sell cars for Porsche, so here you go... Got to edmunds or kbb.com and look up what invoice is for the car you are buying at whatever trim level you are buying, and you can also look at the true market value number (that's what most people are paying for the vehicle). Depending on where you live, and inventory levels, you should be able to buy a honda at, or below invoice pricing. I got my RTS for about $400 less than invoice. Yes, honda dealers get hold-back, but profit is acceptable... just as long as it's not too much. You also need to shop your financing.... this is another big area that dealers can make profit. Go to your own bank and see what the best interest rate you will get is, and then check with the honda dealer... take the best rate. If you have a trade in, you need to shop that as well... take it to carmax or some kind of place that will just buy your car, and see what they will pay for it. At some dealerships, a dealer fee is mandatory, but you can put that into the equation, and it might mean you can go to another dealership, but as in our case, customers are willing to pay our dealer fee for the service they receive here. A big factor to think of is where are you going to service your honda... try to buy from the dealership where you will be servicing. Those customers [U]always[U] come first.
Let me know if you have any other questions.
Hope this helps