FL_Ridge
09-25-2006, 11:26 AM
I'm very glad that Honda did not make any significant changes for 2007.
Part of this is perhaps because they couldn't. A major change often takes other major changes which may not be reflected in the added or perceived added value of the truck.
Additionally, after having won 2006 Truck of the Year it would be smart to keep the truck essentially the same for the next few years to reap the benefit of this award. If a 2009 is essentially the same as the 2006 resale values of previous years will stay higher and they can bank on the residual value of the Truck of the Year award.
Part of this is perhaps because they couldn't. A major change often takes other major changes which may not be reflected in the added or perceived added value of the truck.
Additionally, after having won 2006 Truck of the Year it would be smart to keep the truck essentially the same for the next few years to reap the benefit of this award. If a 2009 is essentially the same as the 2006 resale values of previous years will stay higher and they can bank on the residual value of the Truck of the Year award.