Honda Looks to Break Truck Rules [2.28.5]

Honda Looks to Break Truck Rules (http://online.wsj.com/public/article/0,,SB110935194000264447,00.html?mod=todays_free_fe ature)

by Joseph B. White, Wall Street Journal

*Subscription may be required.

"Still, there's evidence that Honda's decision to rip up the rulebook is attracting attention. Edmunds.com says it has tracked consumers researching the Ridgeline, and 44.2% of them are looking only at the Ridgeline -- they aren't using the site to cross-shop the Honda truck against anything else. That is an unusually large percentage of what Edmunds calls exclusive traffic. By comparison, the Toyota's hybrid gas-electric Prius achieved about a 20% exclusive shopping score, says Edmunds.com's Jeannine Fallon."

I thought this was interesting. Looks like nearly half those researching on Edmonds aren't interested in "conventional" trucks. Of course 10% of it was from me! J/K :)

I'm sure that I contributed at least 10% myself! :D

I am probably only 5 percent.

Ridgeline's new web page is up with Build & Price feature

http://automobiles.honda.com/models/model_overview.asp?ModelName=Ridgeline&bhcp=1&BrowserDetected=True