Honda Targets "Cool Dads" with New SUT Concept

An old one, but some great pics:

http://www.pickuptruck.com/html/autoshows/naias2004/honda/sut_intro.html

FYI
There is a new picture, albeit a rather small picture, of a red ridgeline on the honda website. On the honda automobile home page, the picture pops up when one rolls their mouse pointer over "ridgeline truck" in the list of models.