Another great Honda article - about trucks

I just stumbled across this article about Honda and their trucks. They're not going to take on the big boys. Smart.

http://wardsauto.com/ar/honda_pickup_fit/

Good article, thanks. Here is another recent article about the same topic. Honda staying true to it's principles and being successful at it.

By staying true to its principles, the Japanese automaker is making buckets of money in a tough market, says Fortune's Alex Taylor.
(http://money.cnn.com/2006/08/11/news/companies/pluggedin_taylor.fortune/)