American Honda Reports Record September Truck Sales [10.3.6]

[T Mac]

Torrance, Calif. 10/03/2006 --

Total September Honda and Acura light truck sales increased 7.3 percent* over last year to 49,114 units and broke the previous September record of 44,271 set in 2004, American Honda Motor Co., Inc. announced today. American Honda sales continued on a record-setting pace of 1,160,510 cars and light trucks, increasing 3.8 percent over last year on a daily selling rate basis, putting the company on target for a 13th straight year of sales increases.

"Year-to-date, sales continue to show strong momentum," said Dick Colliver, executive vice president of American Honda. "Our diverse vehicle lineup is well-equipped to adapt to a changing marketplace."

The Honda Division posted a strong month with 99,903 cars and light trucks, yielding a year-to-date sales increase of 5.8 percent to 1,011,420 units. The Civic Hybrid model posted record September sales of 2,508 units, an increase of 25.9 percent over the same period in 2005.
In addition, several light truck models posted September records, including CR-V, Odyssey and Ridgeline, with increases of 18.5, 7.4 and 0.5 percent respectively compared with the same month last year. Honda Division light truck sales increased 5.0 percent for the month to a record 43,408 units sold. Ridgeline pick-up truck sales are up 49.1 percent for the year to 38,613 units.

Acura posted record September light truck sales of 5,706 units and missed setting a new all-time September record by a mere 311 sales. The all-new RDX crossover SUV posted 1,704 sales during its first full sales month and the TL performance luxury sedan remained Acura's best selling model in September, delivering 5,334 units.

* All Percentages calculated on 26 selling days in September 2006 versus 25 selling days in September 2005 and 230 year-to-date selling days in 2006 versus 229 in 2005

[RamzeyRTX]

The surprise here is this "Ridgeline 0.5 percent increase compared with the same month last year".

That had 2k dealer cash on the 2006 this Sept 06 compared to Sept 05 and had the new model (RTX) and colors on the lot in Sept 06 compared to Sept 05.

A .5 percent increase is not that great. I would have thought it was higher. I hope this means some dealer cash on the 2007 soon.

I would think it would be a record because they didnt have the Ridgeline in 2004 (last record) and the CRV was released (late). Honda still has very impressive numbers and the some of the American Brand names could learn a thing or two from Honda (and Toyota for that matter).

[MontanaFred]

It doesn't look like September was great although it could be argued that with gas prices high it was good to increase and not go down. However the Year to Date Daily Selling Rate was actually quite spectacular increasing by fifty percent.