American Honda Reports Record February Sales [3.1.7]

[T Mac]

03/01/2007 - TORRANCE, Calif. -

With record sales of the all-new 2007 Honda CR-V and Accord sales up sharply, American Honda Motor Co., Inc., posted record February results of 110,026 Honda and Acura vehicle sales, an increase of 3.2 percent over February, 2006. American Honda light trucks also posted record monthly results with sales of 49,521 up 7.0 percent. Year-to-date American Honda total vehicle sales of 210,816 are up 0.7 percent on a daily-selling-rate basis.

The Honda Division posted its best February ever with record sales of 96,368 cars and light trucks, an increase of 4.2 percent over year-ago results. Strong Accord sales of 30,370 reflected a 20.1 percent February increase. On its third consecutive month of record postings since its redesign, CR-V sales of 13,524 rose 31.0 percent, helping the division post record February sales of 43,157 trucks, up 2.8 percent over year-ago results. Honda sold a total of 2,236 hybrid vehicles, including 1,924 Civic Hybrids, an 8.1 percent increase over last year.

"Accord is displaying a great deal of momentum as we move into the spring selling season," said Dick Colliver, executive vice president of American Honda. "It remains a compelling product and our customers are validating it with their purchase decisions."

The Acura Division posted total vehicle sales of 13,658, with record February sales of 2,769 for the TSX and record truck sales of 6,364 units. The MDX luxury SUV was Acura's best-selling model with February sales of 4,330 and year-to-date sales of 8,483.

For more information and downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com or www.acuranews.com. Consumer information is available at www.honda.com and www.acura.com.

[John32070]

Looks like just over 1,000 more Ridgeline's sold this Feb than last. Be interesting to see how new sales go next year with a lot of RL's coming off their 3 year leases.

[StevenM1TX]

Originally Posted by John32070

Looks like just over 1,000 more Ridgeline's sold this Feb than last. Be interesting to see how new sales go next year with a lot of RL's coming off their 3 year leases.

Are we looking at the same report? Sure looks like less Ridgelines sold this Feb to me. Over a 20% decline with the incentives that were in place doesn't seem like an improvement.

[John32070]

You're right, I was mistaking one year for the other in the chart . Thanks for pointing it out .

[xridgelinex]

The RL sales are not as strong as it should be, but look at the beating that acura took...

[meanmachine19]

Perhaps the ads from last year's Superbowl and this year's lack of them may play a factor, too. The first two years the RL was featured independently but not this past year.

I like the look of the new CR-V and those sales will do well, especially since they came out with the navi in December. My wife wants one to replace her Ody.

If Honda does go diesel for the '08 then sales will go up again for the RL. There are lots of RLs on the road now and there's competition from Toyota with their Superbowl ads....

More horsepower and towing will be needed to compete, IMO....

[StevenM1TX]

Originally Posted by xridgelinex

The RL sales are not as strong as it should be, but look at the beating that acura took...

Even they were only down 3.4%.

[xridgelinex]

StevenM1TX.... Thinking more in lines with model specific... Total picture is good for stockholders... Model specific is not so for continuation...

[MontanaFred]

The number of Ridgelines in my town doubled this month. It used to be 1 which was me but I've been seeing another one lately so I think there are TWO now!!

Too bad sales of the Ridgeline are down from last year. I would like to see more around here.

[denvrfan]

I've been watching for fellow Ridgelines for nearly 2 years. At least in my area, sightings are becoming much more commonplace. I'm attributing it to the outstanding dealer and customer incentive available (ie $2K dealer cash PLUS 0.9% financing). Quite a powerful combination to spark sales.

Acura can't be thrilled with the sales performance of the new MDX. Could be availability related (this year's new vs. last year's abundance of a "tired" model). I've seen a couple although I can't get used to the funky front end grille treatment on both the MDX and CRV. Sure not hurting the CRV sales.