Hi, tbrigh01. I meant to answer this before but my life has been very busy the last couple of weeks and it slipped through the cracks.
We bought early before any deals were being offered, so we bought at invoice. We've had an excellent relationship with Ken Garff in Riverdale (next to Ogden) since becoming one of their customers. I've always avoided dealerships but the service and friendliness there has turned me around.
We also shopped at Willey's in Bountiful (next to SLC). We found the salesperson we talked with very knowledgeable and likeable. We were torn after talking to him because we liked the KG salesperson a lot too (she's since moved on to other things). We tipped toward KG for a few reasons but the one that weighed the most was their Back U Up program. This is very much like Triple A where they will come to our rescue, even mine if I'm in my Jeep, should we be locked out or otherwise broke down along the Wasatch Front. Willey's had nothing of the sort. You don't say where you live so that may or may not be a factor.
We also live just a couple of miles away from KG, so we knew we'd be using the service department there and thought it would be to our advantage to purchase from them. One would hope that doesn't affect how they treat their customers but we wanted the edge if it does.
There was one issue at Willey's that I thought was a bit slight of hand to push a cost off on us. It was a $500 document fee. When I questioned it, the salesperson got evasive. Other than that he was no pressure and pleasant. We still had a doc fee at KG but I think it was $300. Cheaper, but way too much in either case. There was one thing I didn't catch in time to try to prevent getting dinged on at KG and that was the window etching.
All in all, since this was a first time buying experience for me, I thought we came out fine. I was armed with a lot of information from the ROC that gave me confidence to recognize and turn down all the add ons they try to get you to agree to when you sign your contract.
If you want anymore information about my experiences just let me know.
I'd also like to know where you are and if you're interested in attending our ROC meet we'll be having in Utah when the mountains clear of snow a bit more.
Oh, I just noticed it says you're in Boise. That's plenty close to attend our meet (we went clear to Sedona, after all) but will rule out the Back U Up program from mattering to you. I still recommend the dealer if you can't find a suitable deal in Idaho. They've been keeping a good selection on the lot lately. They usually have every color and they're starting to have some NAV units around too. We had to order ours and wait a month.
If you decide to check out Ken Garff, let us know and we'll come over and meet you. They also have an incentive for us if someone buys from them based on our recommendation. That is NOT why I'm saying good things about them. I'll tell you the good and the bad, but there's not much bad to tell and you could learn from the mistake I made on the signing day.