The thing people need to understand about the USDM, is most buy vehicles for image or emotion, or some other imaginary deal. Few buy for function. So anything like the Ridgeline, built to drive and use in reality based situations, is never gonna be the front runner when it comes to sales. If someone makes the most off-road looking mid size hardcore, wannabe 4x4 looking deal, it would be all over the road and be the #1 seller in the segment. Whether it could actually do the hard off-road work would be irrelevant. Only thing that would matter is the looks of the thing.Today I saw on the You Tube channel "TFL Truck" that the Ridgeline sales for 2019 were up 9% They're still second to last in the mid sized market only beating out the GMC Canyon.