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People keep talking about how secure they are in their masculinity and that a vehicle is about function not looks blah blah blah. Imagine you're on a dating site (or sitting in a bar). There are only two woman in the room:

Rosanne Bar ($$$, comedy and supposedly she's a great cook)
Aidra Fox ($$$ and well, you know)

They're both smiling and looking at you with that twinkle in their eye. Pick one :p

It's the same with a vehicle. There are some who will choose the Rosanne Bar of vehicles and couldn't care less about the looks they get from passers by. But most guys (and some woman) would rather be seen with Aidra Fox!
.....and that’s how they sell so many massive, expensive trucks to guys who just drive them to work, Home Depot and soccer practice,
 

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.....and that’s how they sell so many massive, expensive trucks to guys who just drive them to work, Home Depot and soccer practice,
EXACTLY! Taylor your products to the masses so that they'll sell and be profitable...even if the design makes it difficult to use, is completely unnecessary and is oversized, and makes your clientele's insecurities very obvious. Seems like the goal of the big 3 is to be able to brag about who sells the most trucks. It really IS a shame that no matter how awesome a product is (like the RL), how it looks is priority. Unfortunately, I'm guilty of that as well though. I hate the way the 2G looks up front. But we would still buy one because it suits our needs. Had Honda's design team spent 5 extra minutes making those front tires look like they fit the wheel wells, and maybe squared-off the front end a bit. I bet consumers would have responded better (better than their current sales) to the 2G.
 

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EXACTLY! Taylor your products to the masses so that they'll sell and be profitable...even if the design makes it difficult to use, is completely unnecessary and is oversized, and makes your clientele's insecurities very obvious. Seems like the goal of the big 3 is to be able to brag about who sells the most trucks. It really IS a shame that no matter how awesome a product is (like the RL), how it looks is priority. Unfortunately, I'm guilty of that as well though. I hate the way the 2G looks up front. But we would still buy one because it suits our needs. Had Honda's design team spent 5 extra minutes making those front tires look like they fit the wheel wells, and maybe squared-off the front end a bit. I bet consumers would have responded better (better than their current sales) to the 2G.
Sadly (in my opinion) Honda has rarely been seriously committed to styling. There are exceptions of course (S2000 or 2000 Civic comes to mind) but if you compare Honda to their competition, Honda usually wins out in many areas. Looks just ain't always one of them. :rolleyes: But something I've noticed is that so far when I've see another G2 Ridgeline there's been an older person driving. I guess wisdom come with age? It did for me.?‍? Looks appeal to everybody but especially to the younger crowd so maybe Honda didn't really consider appealing to that area with the RL? Which will of course result in lower sales figures.
 

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**Didn’t mean to imply that I’m immune to such desires, “above it all”, etc. I mean I do have a subcompact diesel tractor and a gas chain saw, but wouldn’t a riding mower and electric saw have sufficed?

Maybe my 8+ years with the ugly duckling, not-a-real-truck G1 thickened my skin and further taught me to appreciate/prefer function more than form, so the G2's mild-looking face was easier for me to accept. Or maybe it’s because I’m old :) !
 

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People keep talking about how secure they are in their masculinity and that a vehicle is about function not looks blah blah blah. Imagine you're on a dating site (or sitting in a bar). There are only two woman in the room:

Rosanne Bar ($$$, comedy and supposedly she's a great cook)
Aidra Fox ($$$ and well, you know)

They're both smiling and looking at you with that twinkle in their eye. Pick one :p

It's the same with a vehicle. There are some who will choose the Rosanne Bar of vehicles and couldn't care less about the looks they get from passers by. But most guys (and some woman) would rather be seen with Aidra Fox!
No it's not the same thing with a vehicle, not at all. Sorry a truck isn't a woman dude. Many of us are able to differentiate between the two things. You are talking about vanity and image. Most do indeed live that image life. They are concerned with what strangers think while others couldn't give a damn.

I date women, usually 20 years younger than me. I like them very attractive and fit. If they are not into working out and into that gym life I'm usually not interested. In other words, very picky with women. I also expect them to pull their own weight, financially. I don't do dating sites or go to bars. What does this have to do with the Ridgeline or any vehicle? Absolutely nothing.

And Aidra Fox is OK, but I can think of a whole bunch of porn stars much more attractive. Either way it's a stupid analogy. A vehicle is inanimate. It's not a human being. Your vehicle doesn't define you.

You're not your job. You're not how much money you have in the bank. You're not the car you drive. You're not the contents of your wallet. You're not your ****ing khakis. You're the all-singing, all-dancing crap of the world.
 

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RL's might sell better if they were available in different configurations like the other mid size trucks.....
 

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Rosanne Bar?? Really? Forget the money, comedy and cooking...what about the crazy? OK, mental illness is not a joke and the stigma makes getting treatment difficult for too many people, male or female. I just know I'm not equipped to handle it.
 

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I thought it was very revealing that the guys who did the recent MotorWeek review of mid-sized pickups gave the highest score to the RL yet admitted they'd still prefer one of the other trucks for a night out. In other words, form/image trumps function.

Apparently, Honda thinks RL sales are good enough for now and doesn't really care that the truck looks soft to the majority of pickup buyers. They're giving customers a pickup option to keep them in the Honda "club", and the truck is viable because it shares so much content with the Pilot.

IMO, the only thing that will change Honda's strategy is further collapse of Accord and Civic sales along with continued expansion of the market for pickups. They've now got a full lineup of SUVs to cover that dominant market segment but they'll need to do something more with the RL if future growth and survival is linked to pickup sales. Of course, the wild card is the growing trend toward electrification.
 

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I suspect Honda builds as many trucks as they want to sell. Unless things have changed, there was a time when Ridgeline production was limited in favor of Pilot production. Are they still produced in the same factory on the same line? (this is a dim memory right now, so I may not have the particulars correct... but you get the idea).
 
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I suspect Honda builds as many trucks as they want to sell. Unless things have changed, there was a time when Ridgeline production was limited in favor of Pilot production. Are they still produced in the same factory on the same line? (this is a dim memory right now, so I may not have the particulars correct... but you get the idea).
Ridgeline is built at the same location as the Pilot. I imagine Pilot production is favored over the RL.
 

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The more parts the RL has in common with the Pilot the better. It's easier to either fix or replace that way. The aesthetic thing is real for a lot of people--I get it--but as we're not looking at Tacoma sales numbers, then we need to cut our own costs as owners as much as possible by using Pilot (and even Odyssey) parts as much as possible while still retaining the utility of the RL.
 

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I wish there was some of the obvious enthusiasm and passion we see in the Civic Type R on display in a Ridgeline model. Honda could build a more impressive RL. A “halo” performance version might actually generate buzz. Toyota’s TRD “badging” for (illusory) performance upgrades seems like a successful tactic. Honda could kill this entire sector - or at least make some inroads.
 
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Discussion Starter #256
I wish there was some of the obvious enthusiasm and passion we see in the Civic Type R on display in a Ridgeline model. Honda could build a more impressive RL. A “halo” performance version might actually generate buzz. Toyota’s TRD “badging” for (illusory) performance upgrades seems like a successful tactic. Honda could kill this entire sector - or at least make some inroads.
Honda doesn't appear interested in feeding that monster - they seem complacent with the status quo in this regard. One of Honda's current priorities is addressing qualities issues and restoring profits.
 

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I wish there was some of the obvious enthusiasm and passion we see in the Civic Type R on display in a Ridgeline model. Honda could build a more impressive RL. A “halo” performance version might actually generate buzz. Toyota’s TRD “badging” for (illusory) performance upgrades seems like a successful tactic. Honda could kill this entire sector - or at least make some inroads.
Flashy eye catching things don't seem to be Honda's forte for the most part. I mean can you imagine a “Rear Air Dam” on the RL or a huge “AWD” decal on the bed panels? o_O It would look cheesy. (To me anyway)
 

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Why are folks getting so bent out of shape criticizing Honda on how they are manufacturing, and promoting, the Ridgeline when Honda themselves appear to be quite content with the status quo?

Bill
 
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