I definitely fit in this category, as I think are most people who purchase Ford Explorer Sport Track, Taco Crew Cab, etc., and also for those buying mid-size SUV's such as the Nissan Xterra. I think there's definitely a market for this type of vehicle beyond niche.Lifesaver1 said:These are people who don't have a big family and want a really nice ride, with the occasional benefits of a truck. The question is, how big is that market?
Up to maybe 1998 one would be hard pressed to find many 4 door trucks because for the most part trucks were work/utility vehicles. In fact, 4 door trucks really took off somewhere around 2000 and account for the majority of truck sales today. Why? Very few people NEED a truck for truck purposes and truth be told, most people rarely maximize the payload capacity of most trucks on the road today, nor do they take them off-road that often either. Like most truck owners, I NEED a truck for convenience. I am a weekend do-it-yourselfer that will want to haul stuff from time to time and a truck fits that bill perfectly. The rest of the time, my truck basically takes me and sometimes the kids from point A to B.Lifesaver1 said:Point being that regardless of being tops in the ratings, the Ridgeline does not, in my view, target the mainstream truck buyer or the mainstream SUV buyer. Rather, it creates a crossover market of people dissatisfied with either. These are people who don't have a big family and want a really nice ride, with the occasional benefits of a truck. The question is, how big is that market?