The Avalanche is obviously hideous, but there is a huge topic on an "Avy" board about "Ridgeline vs. Avalanche", and the majority of the discussion is about how ugly and useless the Ridgeline is compared to the Avalanche.
So I guess you can own the ugliest truck on the planet and still scoff at Honda.
I found the comment regarding hauling standard plywood or sheetrock interesting. I rented a Ram 1500 for a day (before I got my RL) and it too had to have the tailgate down to carry 4x8 sheetrock so I don't see what the difference is. Granted, the sheet will hang off the edge of the RL's tailgate compared to the Ram's but both will need to have them down.