I like how the author states, about the competition, that they "don't go higher than $40,000 for their crew-cab range toppers". HA. Tell that to the $41,800 MSRP '16 Tacoma Ltd I traded in on my RL....and much less nicely equipped, I might add....fully loaded Canyon's are in the low $40k's, and then you have to add thousands if you want the diesel. Not out, yet, but coming late this year is the Canyon Denali, which will START in the low $40k's. Horrid reporting. I wonder what an article he wrote would say about housing prices and how the nice houses have prices that are keeping out buyers who can't afford to buy them....duh!