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Interesting praise from Ford CEO. Especially the portion concerning direct sale to consumers - it must be frustrating to probably take a loss on these initial Lightnings and Mach-Es to price them competitively only to have the dealer mark them up

 

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Interesting praise from Ford CEO. Especially the portion concerning direct sale to consumers - it must be frustrating to probably take a loss on these initial Lightnings and Mach-Es to price them competitively only to have the dealer mark them up

So Ford is going to use the Tesla model, and skip the dealer.

Ford Model e: Ford Will Run Their EV Business Separately, Opening a Path for Direct-to-Consumer Sales
 
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Can’t tell for sure if he’s being serious but still pretty neat for him to say that in a public space, sarcasm or no sarcasm. Personally I think Ford will survive, just they will be MUCH smaller than what they are now. The F150L along with the Mach-E lineup will likely keep Ford afloat and hold onto a fair enough EV share (especially EV trucks) to stay relevant.
 

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This is happening with Volkswagen. They are bringing back the Scout brand with their new EV's and are planning for Direct-To-Consumer sales. Manufacturers who presently sell through dealers in the United States are prohibited from by passing the dealer, and selling to consumers. So they are rebranding their EV structure. There will be lawsuits forthcoming, and the lawyers and politicians will always win. The process will be lengthy and the consumers will bear no benefit for a long time.

 
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Ford just solved that problem for the dealers. Ford will no longer allow owners of their leased electrified vehicles to buyout the lease. The lease will be returned to the dealer and they can charge whatever they want at that time for the used vehicle.

Ford uses the excuse that they are going to "renew" the battery to better improve the environment. That is an outright lie - as they are doing it to bring profit back to the dealer.

They may as well call it what it is for the consumer - a 24 or 36 month rental agreement at which time the lessee returns the car.
 
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