IF they can keep cost down and maximize utility, i can see it being the new standard for small contractors (like pool service) and some fleets (pest control operators).Hmmm...I don't see much of a US market for a new unibody Courier, especially a two-seat regular cab version as pictured, but what do I know? I guess if Hyundai builds the Santa Cruz first (which is more versatile and much better looking, IMO), we'll see what the demand is. Many industry analysts are saying that new and upcoming generations of drivers, especially in more urban areas, aren't even interested in owning a vehicle. They prefer ride-sharing, renting from a pool or calling an Uber. Of course, that doesn't work so well for the outdoorsy gang -- they are gravitating toward the HR-V, Crosstrek, Ecosport and other small crossover SUVs.
In Seattle, for those who do live within like 5-10 miles of city center... I find that to be very much the case. Only about half my co-workers across the board own cars.. most just one car per household. Everyone under about 35 who do not live at home uses car share or rental if they even need a car for anything. With amazon prime, you can furnish your entire apartment (and fridge) same day delivered... If I did not live at home, play "farmer/homesteader" for fun, and lived in this concrete jungle, I would be with the others of my age group ubering and car sharing around town if a car was even needed (it's not). Even the outdoorsy types can rent their cars easily here and pick which car they want to rent. Even if they spend $400 a month renting a car (often splitting costs with buddies), that is less than owning a car if one has to pay for a car loan, parking, and insurance.Many industry analysts are saying that new and upcoming generations of drivers, especially in more urban areas, aren't even interested in owning a vehicle. They prefer ride-sharing, renting from a pool or calling an Uber.
I should have clarified, this would be for the U.S. market.
Maybe they have a plant or two that really isn't setup for building body-on-frame vehicles? This unibody truck would be based on the Focus. It would also help if they already have binding contracts with the same vendors.Its a confusing rumor, with Ford getting out of the car business, to focus on trucks. Why add a unibody when the won't have a platform to draw from?