From Honda's perspective...we can spend a little bit of money on a sheet metal change and potentially increase sales significantly. Given how well received the front end change is, even on this forum, could result in a meaningful sales increase with very minimal engineering/manufacturing costs. They could possibly make a minor change that results in a notable increase in sales. That's what one considers "smart business".My feelings too. Honda needs to stop trying to be a "real man's truck" and simply be a Honda Ridgeline. Put development and money into make it a better vehicle, not trying to make it look "rugged".