Expensive. I know to get some of our products at a affordable price we have to buy pallets of the stuff.I totally agree with all, I guess I should have said that I find it strange that a company that has their (own) branded products would use anything but, yes I know Honda does not make any of these products but if you walk in to the parts sales area you see a rack with all of the items that are branded "Honda" including oil/brake and other fluids....yet they don't use them when servicing your vehicle ...