"Still, there's evidence that Honda's decision to rip up the rulebook is attracting attention. Edmunds.com says it has tracked consumers researching the Ridgeline, and 44.2% of them are looking only at the Ridgeline -- they aren't using the site to cross-shop the Honda truck against anything else. That is an unusually large percentage of what Edmunds calls exclusive traffic. By comparison, the Toyota's hybrid gas-electric Prius achieved about a 20% exclusive shopping score, says Edmunds.com's Jeannine Fallon."
I thought this was interesting. Looks like nearly half those researching on Edmonds aren't interested in "conventional" trucks. Of course 10% of it was from me! J/K