Why is Honda not riding the SUV and Truck sales wave? OK, so Honda currently has no truck at the moment but what is the problem with Pilot?Japanese automaker Honda Motor's U.S. sales fell 1.7% in January, compared to a year earlier, as the company failed to capitalize on the trend of consumers fleeing small cars for bigger vehicles.
Sales of the company's namesake Honda brand sold 50,812 cars in January, up 10.6%. But its sales of crossovers, sport-utility vehicles and pickup trucks — which shoppers are coveting — fell 10.9% to 39,435.
But the CR-V crossover endured a 17.2% decline to 19,208 vehicles, and the Pilot SUV fell 30.5% to 8,561.