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American Honda Reports June Sales Increase, Setting New Records for Light Trucks

Jul 1, 2016

AHM and Honda Division set new June sales records for light trucks as the all-new 2017 Ridgeline launches

American Honda Motor Co., Inc. today reported June sales of 138,715 Honda and Acura vehicles, a year-over-year increase of 3.2 percent and a new June record for light trucks which gained 2.2 percent on sales of 68,780. Honda division trucks also set a new June record, jumping 6.6 percent on sales of 61,469 vehicles while Honda cars enjoyed an even greater increase, rising 7.7 percent on sales of 65,894 units. Acura division sales totaled 11,352 in June, a decrease of 26.9 percent versus last year. Total American Honda six-month sales of Honda and Acura vehicles are up 5.2 percent versus year-ago results.

Honda

Continued robust demand for both cars and light trucks pushed the Honda brand to strong June results, including a new June record for trucks and substantial gains for Honda cars. On the truck side, sales of CR-V reached a new all-time June record, while Pilot and Odyssey each made notable gains for the month and the all-new 2017 Ridgeline got off to a strong start in its first weeks on the market. The hot-selling Civic nearly reached 32,000 sales while Accord topped 28,000 for the month, with added support from the just-launched 2017 Accord Hybrid.

The all-new 2017 Honda Ridgeline pickup notched a robust 2,472 sales after just over one week on the market...

Here's a link to Honda News directly.
American Honda Reports June Sales Increase, Setting New Records for Light Trucks - Honda News
 

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Excluding a few rogue sales the weekend before the official on-sale date of 6/21, that's 2,472 Ridgelines in 10 days - 247 per day - 90,228 per year. Honda would tinkle in their undergarments if they could maintain even half that amount going forward for more than a year.

Of course, many of those 2,472 sold have been building up for months or years. Very few were sold to people wandering around the lot and thought, "Hey - that's a neat pickup I've never seen before - I think i'll buy that!" On the other hand, they may gain additional sales if the market catches on.
 

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well, looks like it will be a failure like the last one. 2000 in the month of june? thats only 24000 a year! (said the anti-G2, G1 owners club)






















oh come on, thats funny...
 

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Not enough of a sample size of on-sale days to really mean anything significant one way or the t'other. All you can say it's not really good or really bad. What would be interesting to know is what the production numbers were for the same period. There seemed to be a slowdown in production in early June. My truck was built in May and its serial number is in the low 3000s. OK so it was probably late May but we got cars showing up toward the end of June in the 5000s. It's hard to sell what you don't have or haven't delivered to the dealer.
 

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Gonna be a big hit exactly as predicted. It will continue to gain steam as word of its capabilities and driving experience spread...
If the G2 blows past the G1 sales and knowing the G2 is actually less capable than the G1 in many ways, then perhaps the side profile of the G1 was actually its Achilles' heel. If Honda were going for a vehicle as comfortable as a car, but with some truck-like duties, then the G2 actually comes closer to that goal than the G1.
 

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Gonna be a big hit exactly as predicted. It will continue to gain steam as word of its capabilities and driving experience spread...
Don't say that till I get my BE. Otherwise, there will be a long wait AND no way to make a deal. I am probably 3-4 months away from getting one so hold off on all the accolades please. This truck is TERRIBLE, especially the BE.
 

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I wonder if anyone here has the numbers on G1 sales the first 2 weeks??

Could be interesting to compare the per week data at launch.
 

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Don't say that till I get my BE. Otherwise, there will be a long wait AND no way to make a deal. I am probably 3-4 months away from getting one so hold off on all the accolades please. This truck is TERRIBLE, especially the BE.
OK, I'll bite: The new 2017 Ridgeline is SO BAD that I think it would be nice to have two, especially a BE to go with my White RTL-E.:grin:
 

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Ok, bit of research and the first day of "official sales" was March 1,2005, It looks like...
133 were sold in Feb, 2005
3875 were sold in Mar, 2005
3365 were sold in Apr, 2005

Links to the sources are included

American Honda Vehicle Sales For February 2005

Month-to-Date Year-to-Date
Feb. Feb. DSR** Feb. Feb. DSR**
2005 2004 % Chg. 2005 2004 % Chg.
American Honda Total 98,130 105,779 -7.2% 179,634 195,952 -4.5%
Total Car Sales 54,208 64,938 -16.5% 100,191 118,797 -12.1%
Total Truck Sales 43,922 40,841 7.5% 79,443 77,155 7.3%
Honda Total Car
Sales 42,755 54,712 -21.9% 79,031 99,605 -17.3%
Honda Total Truck
Sales 39,224 35,912 9.2% 70,788 68,061 8.3%
Acura Total Car
Sales 11,453 10,226 12.0% 21,160 19,192 14.8%
Acura Total Truck
Sales 4,698 4,929 -4.7% 8,655 9,094 -0.9%
Domestic Car Sales* 44,700 54,163 -17.5% 81,649 97,670 -12.9%
Honda Division 38,766 47,830 -19.0% 70,961 86,203 -14.3%
Acura Division 5,934 6,333 -6.3% 10,688 11,467 -2.9%
Domestic Truck Sales* 32,730 29,519 10.9% 58,091 55,337 9.4%
Honda Division 28,032 24,590 14.0% 49,436 46,243 11.4%
Acura Division 4,698 4,929 -4.7% 8,655 9,094 -0.9%
Import Car Sales 9,508 10,775 -11.8% 18,542 21,127 -8.6%
Honda Division 3,989 6,882 -42.0% 8,070 13,402 -37.3%
Acura Division 5,519 3,893 41.8% 10,472 7,725 41.2%
Import Truck Sales 11,192 11,322 -1.1% 21,352 21,818 1.9%
Honda Division 11,192 11,322 -1.1% 21,352 21,818 1.9%

MODEL BREAKOUTS BY
DIVISION
Honda Division Total 81,979 90,624 -9.5% 149,819 167,666 -6.9%
Accord* 24,222 26,731 -9.4% 44,296 52,133 -11.5%
Memo: Accord
Hybrid 855 1,660
Civic* 17,967 27,331 -34.3% 33,841 46,295 -23.9%
Memo: Civic
Hybrid 1,353 1,936 -30.1% 2,522 3,257 -19.3%
S2000 542 591 -8.3% 863 1,073 -16.2%
Insight 22 59 -62.7% 29 104 -71.0%
FCX 2 0 2 0
Odyssey* 13,325 10,296 29.4% 22,628 19,370 21.7%
Pilot* 10,625 9,479 12.1% 19,462 17,413 16.4%
CR-V 11,192 11,322 -1.1% 21,352 21,818 1.9%
Element* 3,949 4,815 -18.0% 7,213 9,460 -20.6%
Ridgeline 133 133

Selling Days 24 24 48 50

* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate

American Honda Vehicle Sales For March 2005

Month-to-Date Year-to-Date
March March DSR** March March DSR**
2005 2004 % Chg. 2005 2004 % Chg.

American Honda Total 128,548 115,849 6.9% 308,182 311,801 0.2%
Total Car Sales 72,784 70,884 -1.1% 172,975 189,681 -7.6%
Total Truck Sales 55,764 44,965 19.4% 135,207 122,120 12.2%
Honda Total Car
Sales 59,198 58,793 -3.0% 138,229 158,398 -11.6%
Honda Total
Truck Sales 50,751 39,771 22.9% 121,539 107,832 14.2%
Acura Total Car
Sales 13,586 12,091 8.2% 34,746 31,283 12.6%
Acura Total
Truck Sales 5,013 5,194 -7.1% 13,668 14,288 -3.1%
Domestic Car Sales * 58,744 58,269 -2.9% 140,393 155,939 -8.8%
Honda Division 51,527 50,906 -2.5% 122,488 137,109 -9.5%
Acura Division 7,217 7,363 -5.6% 17,905 18,830 -3.6%
Domestic Truck Sales * 42,125 32,844 23.5% 100,216 88,181 15.2%
Honda Division 37,112 27,650 29.2% 86,548 73,893 18.7%
Acura Division 5,013 5,194 -7.1% 13,668 14,288 -3.1%
Import Car Sales 14,040 12,615 7.2% 32,582 33,742 -2.2%
Honda Division 7,671 7,887 -6.3% 15,741 21,289 -25.1%
Acura Division 6,369 4,728 29.7% 16,841 12,453 37.0%
Import Truck Sales 13,639 12,121 8.4% 34,991 33,939 4.5%
Honda Division 13,639 12,121 8.4% 34,991 33,939 4.5%

MODEL BREAKOUTS BY
DIVISION
Honda Division Total 109,949 98,564 7.4% 259,768 266,230 -1.1%
Accord * 33,075 31,098 2.4% 77,371 83,231 -5.8%
Memo: Accord
Hybrid 1,862 3,522
Civic * 25,414 26,854 -8.9% 59,255 73,149 -17.9%
Memo: Civic
Hybrid 2,896 2,725 2.3% 5,418 5,982 -8.2%
S2000 653 758 -17.0% 1,516 1,831 -16.1%
Insight 56 83 -35.0% 85 187 -53.9%
FCX 0 0 2 0
Odyssey * 16,201 12,172 28.2% 38,829 31,542 24.7%
Pilot * 12,071 10,019 16.0% 31,533 27,432 16.5%
CR-V 13,639 12,121 8.4% 34,991 33,939 4.5%
Element * 4,965 5,459 -12.4% 12,178 14,919 -17.3%
Ridgeline 3,875 4,008

Selling Days 27 26 75 76

* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate


American Honda Vehicle Sales For April 2005
Month-to-Date Year-to-Date
April April DSR** April April DSR**
2005 2004 % Chg. 2005 2004 % Chg.

American Honda Total 135,597 114,929 13.6% 443,779 426,730 4.0%
Total Car Sales 81,671 71,371 10.2% 254,646 261,052 -2.5%
Total Truck Sales 53,926 43,558 19.2% 189,133 165,678 14.2%
Honda Total Car
Sales 67,642 59,703 9.1% 205,871 218,101 -5.6%
Honda Total
Truck Sales 48,853 38,788 21.3% 170,392 146,620 16.2%
Acura Total Car
Sales 14,029 11,668 15.8% 48,775 42,951 13.6%
Acura Total
Truck Sales 5,073 4,770 2.4% 18,741 19,058 -1.7%
Domestic Car Sales* 65,620 58,420 8.2% 206,013 214,359 -3.9%
Honda Division 58,414 51,687 8.8% 180,902 188,796 -4.2%
Acura Division 7,206 6,733 3.1% 25,111 25,563 -1.8%
Domestic Truck Sales* 40,777 31,899 23.1% 140,993 120,080 17.4%
Honda Division 35,704 27,129 26.7% 122,252 101,022 21.0%
Acura Division 5,073 4,770 2.4% 18,741 19,058 -1.7%
Import Car Sales 16,051 12,951 19.3% 48,633 46,693 4.2%
Honda Division 9,228 8,016 10.9% 24,969 29,305 -14.8%
Acura Division 6,823 4,935 33.1% 23,664 17,388 36.1%
Import Truck Sales 13,149 11,659 8.6% 48,140 45,598 5.6%
Honda Division 13,149 11,659 8.6% 48,140 45,598 5.6%

MODEL BREAKOUTS BY
DIVISION
Honda Division Total 116,495 98,491 13.9% 376,263 364,721 3.2%
Accord* 35,235 31,261 8.5% 112,606 114,492 -1.6%
Memo: Accord
Hybrid 2,023 5,545
Civic* 31,557 27,477 10.6% 90,812 100,626 -9.8%
Memo: Civic
Hybrid 3,466 3,041 9.8% 8,884 9,023 -1.5%
S2000 760 856 -14.5% 2,276 2,687 -15.3%
Insight 90 107 -19.0% 175 294 -40.5%
FCX 0 2 2 2 0.0%
Odyssey* 16,637 13,627 17.6% 55,466 45,169 22.8%
Pilot* 10,587 8,374 21.7% 42,120 35,806 17.6%
CR-V 13,149 11,659 8.6% 48,140 45,598 5.6%
Element* 5,115 5,128 -3.9% 17,293 20,047 -13.7%
Ridgeline 3,365 7,373

Selling Days 27 26 102 102

* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate

Acura Division Breakouts Deleted for file size...
 

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Gonna be a big hit exactly as predicted. It will continue to gain steam as word of its capabilities and driving experience spread...
It should definitely eclipse the G1 numbers. Remember also that when the G1 debuted large SUV's were the norm. Ten years later many of those same drivers are in CUV's or smaller SUV's. New smaller trucks are positioned well for the market right now. Honda can poach different brand truck owners to downsize, as well as SUV/CUV owners who will like the bed.

The sales numbers are nothing to go by at this stage. There hasn't been enough production from the factory yet.
 

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The sales numbers are nothing to go by at this stage. There hasn't been enough production from the factory yet.
Yes, these are interesting numbers but I think any conclusions (positive or negative) after 12 days officially on sale might be a bit premature.
 

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Thanks Carsmak...

These are interesting data..... looks to be around 5000/mo for G2 vs. roughly 4000/mo for G1 at startup.

Nothing definitive in these figures, but seems to bode well for Honda & the new Ridgeline.

:smile:
 

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I was going to wait till September to order a White on Gray, but I heard the wait is weeks, so I may pull the trigger early August.
 

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It's hard to place any of this in context. How many were available for sale versus how many sold might be a better metric, but probably unavailable. For example, how long did the typical G1 sit on the lot versus how long did the typical G2 sit on the lot. Honda will produce the trucks in accordance with their popularity. They will gauge that, I imagine, largely based on the speed of sales once they hit the lot. If dealers say, hey, these sold as soon as we got them, you can bet Honda will produce a lot more. We'll see.

One of the most interesting things to me will be price. Will there be discounts over MSRP over time, as many hope, or will limited availability versus demand mean that you won't be able to buy one for MSRP six months from now. Again, who knows. Will be interesting to see.
 

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We're just days away from seeing the July sales figures - the 2017 Ridgeline's first full month.

Anyone want to play a guessing game?

The highest VIN I've seen is around 7,000, so that means around 6,000 have been built. 2,427 were sold in June, which leaves 3,587. Cars.com is currently showing 2,406 new Ridgelines in dealer inventory. On the surface, simple math would indicate that July sales were 1,181. Even excluding those listed on Cars.com, if there have been 6,000 built and 2,427 were sold least month, then there couldn't have been more than 3,587 sold in July. Either I'm overlooking something very important or most people who wanted a Ridgeline bought/ordered one in June and sales for July will be a huge disappointment.

My initial WAG before doing a little number research would have been 4,000 units for July - close to what Honda hoped for.

After some quick and rough calculations, however, sales could be no better than June's (and maybe even worse!), which included only 10 days. Not good.

I find this interesting... The closest dealer to me in a town of 70K (the dealer adding thousands to each vehicle) has sold at least a double-digit quantity of Ridgelines. At their peak, they had 5 or 6 in stock. They currently have none. The next closest dealer in a town of 100K (the dealer adding only hundreds to each vehicle) has sold only 2 Ridgelines - mine and a white RTL. They still have the same white RTL they got over a month ago along with a Sport.

EDIT: While looking at some VINs, I think I stumbled across something that we've all been missing and might explain why we've been seeing VINs "out of sequence". We've been focusing only on the last 6 digits of the VIN without paying attention to the letters and numbers before it - blindly assuming that the last six digits minus 1,001 (the first reported VIN) tells us the number of Ridgelines produced. Well, I don't think that's very meaningful because that number apparently tells us the SEQUENCE number of a particular MODEL. I realized this when I noticed that the digits in the middle of my VIN were different than other VINs I was seeing online. All the VINs seems to start with "5FPYK" and end in "HBXXXXXX" there are four more characters in the middle such as "3F7X" or "2F19" and so forth that vary. One of those is supposedly a checksum digit, but the others seem related to trim level, drive configuration, color, production range, or something else. So, is it possible that a VIN ending in 001224 is simply the 1,224th sequence number of blue, AWD, RTL made and not the 223rd Ridgeline (of any configuration) made? If this is the case, it could explain a lot. Hopefully, a Honda VIN expert will chime in - I'm still researching.

Here are some random 2017 Ridgeline VINs I pulled from dealer websites:

5FPYK3F73HB002817
5FPYK3F81HB006910
5FPYK2F62HB001787
5FPYK3F65HB001515
5FPYK3F52HB007330

The 5FP means a truck from Honda Manufacturing of Alabama
The 5 digits in positions 4-8 vary from Ridgeline to Ridgeline and may indicate trim, drive, etc.
The 9th digit is a check digit
The 10th digit H means 2017
The 11th digit B is the plant code
The last 6 digits are the "sequence number" - not necessarily a serial number

If my suspicions are correct, it's very possible that the 10,000th Ridgeline has already been built despite what we think based on the last 6 digits of the VIN.
 

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...and sales for July will be a huge disappointment.
I'm really hoping this is the case. I want that discount!

In all seriousness though, I wouldn't be surprised if there's an initial dip and the G2 gradually becomes a strong seller. There's just not enough people that know about it yet, save for mostly loyalists.
 
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