https://www.autonews.com/buyArchives.cms?newsId=13635Honda CEO Fukui: No incentives for Ridgeline
James B. Treece
Automotive News / October 21, 2005
TOKYO -- U.S. sales of the Honda Ridgeline are a bit soft, but don't expect Honda to offer incentives.
"The market is rough because of all the discounts" in the pickup segment, Takeo Fukui, CEO of Honda Motor Co. told Automotive News in an interview. "Our Ridgeline appears to be more expensive, but we think it is reasonably priced."
Sales therefore are "lower than our expectation, but considering the current situation I think that has to be expected," he says.