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I had some downtime at work and was looking through the latest publication of Engineering Times put out by the National Society of Professional Engineers. As I turn to page 14 of the July edition I see a picture of a Honda Ridgeline. My first thought is, "Cool, an advertisement for the Ridgeline." I read the text below the picture and realize it is a job announcement to work in their Research and Development department in Ohio.

The first line especially caught my eye. "At Honda R&D Americas, Inc., you'll be involved in projects that not only excite you, but also turn the heads of an entire industry." How true for the Ridgeline!!

I thought this was a little bit of perhaps unintentional advertisement. Some one else could be flipping through the publication, see the unique truck, and wonder what is that. I think most engineers would then go to the web and read a little more about the Ridgeline. Much better than a picture of their latest ATV.
 
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