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I say 2nd Gen has more success than 1st Gen.
You have a good game plan you stick with it but it can always be altered a little bit. The 1st Gen had a lot of road blocks this mainly coming from traditional pickup truck buyers. Many have never been a Honda vehicle owner.
Many are stuck in their macho thinking way I need the bigger truck.
I am the kind that is looking for a practical vehicle that serves my needs well.
The 1st Gen was well thought out and 2nd Gen is new with improvements to the original formula. This time around Honda should not really care to much about the traditional pickup truck buyer. They will get many from the SUV passenger car crowd. The key is their marketing so waiting for Super Bowl add. The market is much different from 10years ago when 1st Ridgeline arrived. People are buying more CUV crossover type vehicle. So if Honda does good on their advertising this truck will be a success. They don't need to fall into that trap with fickle macho pickup truck buyers.
The Ridgeline also has a proven name to fall back on from 1st Gen.
If they get people into the show room for test drives and more info on vehicle
features and capabilities is offered by sales people that know something.
The sales people need to know about the 1st Gen Ridgeline so they can say this is new or improved like bed length & width. The in-bed trunk improvement & rear under seat storage improved ect. Need to have better pictures of accessories on truck. Explain & educate how the vehicle drives.
Don't stick it in a corner or out back of a dealership like Red Head stepchild it will be a success.
 

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Anyone seen any color choices yet?

My Gen 1 one is Nimbus Gray. My wife likes because it (usually) always looks clean.
Well we know Black Edition is some kind of Black and that other one on the turn table was a silver Lunar Silver Metallic is in the Pilot color chart. I would be shocked if they had a Red color. I have fallen in love with the Black Edition. The Black/Red seats I like would really like to see it in person. I am not a fan of black wheels but would like to see how much factory running board and Tonneau Cover would change the appearance.
 

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Certainly to meet new CAFE standards. As may be the case with the gen 2, some new models try too hard to meet everyone's approval. Ending up with a vehicle that looks like it was designed by a committee. Of course it is not that bad.

Should be interesting to see what new concept is in the works for the next Toyota trucks since all their cars have morphed into a curvy, sleek thing with gigantic big mouths\ front ends.

But their trucks might have small mouths... no macho thing here..but more strange than 'soft'I think.
I don't know why people have fits over the look of Acura beak Grille but the accept this thing from Lexus.
 

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I prefer the G2 looks over G1 just different times.
I never bought into the square jaw frontal look as other trucks have since 1950s
That look makes it masculine truck to some but look at 1940s pickup trucks they look much better.
All the other trucks look the same except Ridgeline and Dodge Ram tries to make a statement from others.
 
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