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4,166 Posts
I say 2nd Gen has more success than 1st Gen.
You have a good game plan you stick with it but it can always be altered a little bit. The 1st Gen had a lot of road blocks this mainly coming from traditional pickup truck buyers. Many have never been a Honda vehicle owner.
Many are stuck in their macho thinking way I need the bigger truck.
I am the kind that is looking for a practical vehicle that serves my needs well.
The 1st Gen was well thought out and 2nd Gen is new with improvements to the original formula. This time around Honda should not really care to much about the traditional pickup truck buyer. They will get many from the SUV passenger car crowd. The key is their marketing so waiting for Super Bowl add. The market is much different from 10years ago when 1st Ridgeline arrived. People are buying more CUV crossover type vehicle. So if Honda does good on their advertising this truck will be a success. They don't need to fall into that trap with fickle macho pickup truck buyers.
The Ridgeline also has a proven name to fall back on from 1st Gen.
If they get people into the show room for test drives and more info on vehicle
features and capabilities is offered by sales people that know something.
The sales people need to know about the 1st Gen Ridgeline so they can say this is new or improved like bed length & width. The in-bed trunk improvement & rear under seat storage improved ect. Need to have better pictures of accessories on truck. Explain & educate how the vehicle drives.
Don't stick it in a corner or out back of a dealership like Red Head stepchild it will be a success.
You have a good game plan you stick with it but it can always be altered a little bit. The 1st Gen had a lot of road blocks this mainly coming from traditional pickup truck buyers. Many have never been a Honda vehicle owner.
Many are stuck in their macho thinking way I need the bigger truck.
I am the kind that is looking for a practical vehicle that serves my needs well.
The 1st Gen was well thought out and 2nd Gen is new with improvements to the original formula. This time around Honda should not really care to much about the traditional pickup truck buyer. They will get many from the SUV passenger car crowd. The key is their marketing so waiting for Super Bowl add. The market is much different from 10years ago when 1st Ridgeline arrived. People are buying more CUV crossover type vehicle. So if Honda does good on their advertising this truck will be a success. They don't need to fall into that trap with fickle macho pickup truck buyers.
The Ridgeline also has a proven name to fall back on from 1st Gen.
If they get people into the show room for test drives and more info on vehicle
features and capabilities is offered by sales people that know something.
The sales people need to know about the 1st Gen Ridgeline so they can say this is new or improved like bed length & width. The in-bed trunk improvement & rear under seat storage improved ect. Need to have better pictures of accessories on truck. Explain & educate how the vehicle drives.
Don't stick it in a corner or out back of a dealership like Red Head stepchild it will be a success.