I think the elimination of the wings in the bed is a plus. But man, the front/grill is disappointing to me. Very unimpressive and un-truck-like. No reason they couldn't have made it tougher or sportier or flat out better looking. I don't see how making it blend into the crowd is going to really help sales, although its looks aren't going to be as divisive as Gen1 (which grew on me). Make a good truck and market it well, that will help sales. But I think they missed the mark in terms of turning heads.