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After 7 months of ownership, I finally had the chance to encounter another Ridgeline owner. Sighting #14 in a restaurant parking lot north of Richmond VA. 2 guys and a gal were huddled around a fully-decked out black Ridgeline RTL (aftermarket chrome wheels, low-profile tires, roofrack, the works). Although I'm not normally a guy that approaches strangers, I had waited too long to talk face-to-face with a fellow owner. Unfortunately, they were Hispanic and didn't have a great command of the English language. One of the guys was trying to tell me something about gas (I assume he was lamenting the gas mileage).
I tried- I really did- to tell them about the ROC ("great place to go to discuss your truck with other owners", gave him the web-site, everything I could to tell them about this wonderful club). They just didn't get it. I think they said they lived in Newport News, VA. Also, my truck was parked too far away to show them my window sticker. I really could have used those business cards discussed in a prior thread!
 

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Yes, I'd like a business card template made up too. The brochures are nice but I'm much more likely to carry and hand out the business card size info card.
 

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I will go to Staples or Office Depot and get some blank business card templates. I will try to put something decent together. If it works out OK I will post the results. It should be easy to make our own that way. I used to print small quantities of 3 X 5 cards for my business. Could do those too.
 

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Hey, just a thought - maybe T Mac or one of our members can find a sponsor to assemble and mail a welcome package our to new members. It could contain product brochures from ROC sponsors, the ROC brochure and a sheet or two of ROC cards. I will bet that we already have the talent on board that could take on the project, with T Mac's guidance and support, at least enough to get it started. I know that we live in a virtual world but a physical welcome package for new members could help to spread the good word about the ROC and the sponsors. T Mac, how about a 'Membership / Marketing / Welcome Committee', for lack of a better word, comprised of you, the moderators, and volunteer members (chosen by you)?
 
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Ultra-HOG said:
Hey, just a thought - maybe T Mac or one of our members can find a sponsor to assemble and mail a welcome package our to new members. It could contain product brochures from ROC sponsors, the ROC brochure and a sheet or two of ROC cards. I will bet that we already have the talent on board that could take on the project, with T Mac's guidance and support, at least enough to get it started. I know that we live in a virtual world but a physical welcome package for new members could help to spread the good word about the ROC and the sponsors. T Mac, how about a 'Membership / Marketing / Welcome Committee', for lack of a better word, comprised of you, the moderators, and volunteer members (chosen by you)?
GREAT idea!! I nominate U-H. Besides, it will help me catch him!! ;)
I have been printing out the brochures on brochure paper I carry in my store, putting a small white sticky dot to hold it all together and writing my name on the back. I carry about 6 at a time in the secret compartment in between the front seats so Ridgena always looks nice and neat. I have printed up about 20 to take to the NOPI to set out on the table. Let me know what I can do to help!! You're always thinkin' B!!! :)
 

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I see a welcome package as something like a free Welcome Wagon package that a new member would receive in the mail. The main mission is to have our own members have a way to promote the ROC and increase membership. I don't think that asking new members to buy a welcome package will be successful. Personally, I suggest that the project be a break-even project at best. The profit will follow as a result of increased membership, additional sponsors, and additional merchandise sales. The package should contain a ROC Brochure, a sheet or two of ROC cards, a welcome letter from you, some basic instructions, suggestions and tips, and promotional material or items from ROC sponsors. Small items like a key chain, pen, pad of paper to fit into the console lid, coupons, etc., could be added as long as the sponsor donated the item(s) and paid the additional cost of postage above and beyond whatever their cost would be to opt-in to the program. In order for a new member to receive a package they should have to request it by checking a box when they register. Maybe they should have to meet some sort of criteria before a package would be mailed. Perhaps after their 5th post or after being a member for 2 weeks, maybe both, so that only new members that participate a minimal amount would get the package. The cost of the program needs to be paid for by those sponsors that choose to participate. So that you (T Mac) don't have to be overly burdened with handling the logistics of mailing the package, there are a lot of small companies out there that could reliably handle the assembly and mailing. If you do choose to have a 'committee' of ROC members help with the organizing and ongoing maintenance and upkeep of the program, just make sure that no one member is too heavily relied upon. People, circumstances, and their priorities change, sometimes very quickly and without notice, so that needs to be planned for as well. That being said, getting members involved will make the club stronger.

On a similar note, a token reward or incentive for members that seek out, find and can document that they bring a new sponsor to you (T Mac) maybe worthwhile.
Well, that is just my opinion and some thoughts. I think that it would be a worthwhile project that no other similar on-line club or site is doing, at least that I am aware of. Maybe for good reason, but I think that it would be worth a shot.
 

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I agree with U-H. Having to purchase a kit to be able to advertise for ROC would be like driving an RL with the dealer's emblem on it...and we all know how those of us here feel about that!

For those people that participate in other forums, it would be good to add the ROC to their signatures on those forums.
 

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Great ideas Ultra-Hog! You have the makings of a CEO!! :) I concur on every point made.
 

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I like the welcome kit idea! That would be a nice touch to make this forum even better.
 

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While I think a Welcome Kit would be cool, I still think that a simple business card sheet would be good. Generally when I do these I do them to card stock and use a paper slicer to cut them up, but those card pages from Avery are pretty cool too, just sometimes hard to get them to lineup right with your printer.
 

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I had a real encounter with another ridge owner today. I spied a white RL on my way to get coffee. Instead, I went to the print shop where the RL pulled in and asked how he liked his Ridge. We had a pleasant conversation of admiration for our new trucks. He lives near me, but mostly drives his car around town (6 weeks and only 1,000 miles?), but he thinks he's seen our truck.

I gave him a business card and scrawled the URL for this forum on the back. I hope he'll sign up soon.

It was fun to have a face to face conversation with another owner. Hubby talked to the owner of a Red one we've seen on our street twice, but I don't think he gave the ROC info out. I know he would have given out a ROC business card if we had one handy. It would be the perfect thing to keep in our business card clip in the console!
 
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