Price is about right if a facility is going to charge you.
If you decide to do it yourself you will also need a decent quality torque wrench to go along with your jack and jack stands.
Find the proper torque value and learn your jack points before you begin.
You will be happy you did it yourself.
Granted I'm a mechanic by trade, I still rotate all my own tires even on vehicles that I could just take in for a minute and have them do it for free.
If you decide to do it yourself you will also need a decent quality torque wrench to go along with your jack and jack stands.
Find the proper torque value and learn your jack points before you begin.
You will be happy you did it yourself.
Granted I'm a mechanic by trade, I still rotate all my own tires even on vehicles that I could just take in for a minute and have them do it for free.