exactly. is it for everyone? no. it fits what we were looking for. we have a folding 3 step ladder that fits perfect in the trunk we use to get in & out of the tent. no biggie for us. we aren't hardcore campers that are staying multiple nights in a tent but it makes a really cheap option for road trips if you don't want to foot $150 for a hotel room & we love the outdoors so much it just seem like a good fit for us.I get that this tent is not for everyone. We've got a cabin-type place and a key reason for purchasing was to have an additional sleeping space. Sure we could have used one of the other tents we own, but being off the ground and using only the space that the truck uses is a plus to me. I also like the fact that I can throw it under the back seat and know that wherever I go I've got a place to sleep. I have some concerns about scratching, but I think those can be alleviated a few different ways and the straps are not all that abrasive. It does come down and go up fairly easily.
Heck, many of the same arguments against the Honda tent could be made against the BE - why spend the money for a BE over an RTL??
Like so many of the mods/add-ons that are discussed here, is the Honda tent necessary? Of course not. Are there other options that better for some folks? Sure. But it was a decent price, it suits my needs, I like it, and the folks who have one seem to like it as well.