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Ridgeline USA sales by calendar year...

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6.8K views 35 replies 23 participants last post by  USMCVietVet67  
#1 · (Edited)
Here are the USA sales figures for the Ridgeline by calendar year:

2005: 42,593
2006: 50,193
2007: 42,795
2008: 33,875
2009: 16,464
2010: 16,142
2011: 9,759
2012: 14,068

Total Ridgeline sales as of 1/1/2013: 225,889
 
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#2 · (Edited)
Re: Ridgeline sales by calendar year...

I hope Honda sees this as a need for an update and not justification to kill it!

I would think it is getting hard to turn a profit with those numbers.

Edit: After a quick check, those numbers seem crazy. Silverado/Sierra sales were about 575k and F series was north of 600k. It hard to believe that ford and Chevy sells more in six months than Honda sold in 8 years. I wonder if cab/bed/chassis variations could ever be profitable for honda? I could see myself driving a 2500 ridge That should compete with the 2500 avalanche.
 
#4 ·
Re: Ridgeline sales by calendar year...

i would be interested to know how many Chevy Avalanches were sold in 2012 since that vehicle is comparable to the RL despite it size.
 
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#6 ·
Re: Ridgeline sales by calendar year...

I will bet figures for 2013 stay flat or even drop a little. I do not find the disparity between the Ridge' s sales and Chevy' s at all surprising. I see Chevy trucks everywhere while Ridgelines are few and far between. The figures show dramatically how much of a niche vehicle the Ridge is. However, I have to wonder if Honda will stay committed to this line. I would be curious to know sales figures for other Honda vehicles.
 
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#11 ·
Re: Ridgeline sales by calendar year...

Our local Chevy dealer seems to think something similar to the Avalance will make a debut after the new Silverado is brought to market. Who knows?

I like the RL and do see quite a few here in Denver, but they are mostly resales--not brand new.
 
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#12 ·
Re: Ridgeline sales by calendar year...

It might have something to do with having a honda plant in central ohio but I see RL's everywhere. There are 2 other RL's that live on the same street as me in my subdivision and probably half a dozen at my office.
 
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#13 ·
#14 ·
Re: Ridgeline sales by calendar year...

oarnold said:
According to this blog http://blog.al.com/businessnews/2012/12/hondas_alabama_auto_plant_reac.html
they produced 21,154 RLs last year. That means there is about half-a-year's inventory out there. Will anyone know when the last Gen 1 RL is built? Will you be able to tell us, Joe?
Click to expand...
The numbers I posted are USA sales so the number produced would be higher due to other North American sales (according to what I've been told by Honda there are no "official" sales of the Ridgeline outside of North America).

The article was written by Dawn Kent and she's pretty reliable (we've traded emails on a few occasions). Her numbers would be production numbers and I can no longer confirm, deny or publish production numbers.
 
C
#15 ·
This market: 385,000 population......lots of square miles
Two dealers
Inventory: each dealer seems to keep six new Ridgelines on the lot; my guess is that they sell only these in a year
Anectodal: I usually see fewer than five Ridgelines in a 3 or 4 month period
AND, always hoping to see more on the streets!
 
C
#16 ·
Don't forget the crappy economy, but I think we may now see why there have been no significant updates in the RL. Sales don't justify it. Those kind of sales numbers barely justify keeping the truck in production even with no updates. Those numbers are much smaller than I would have ever guessed. I'm very surprised actually how low they are and that Honda hasn't killed the truck.
 
#19 ·
What is frustrating with this is that Honda refuses to advertise the RL. I am an avid hockey fan and Honda sponsers the NHL. Watching a game on TV there are plenty of Honda ads but none promote the RL. Heck, even when Honda promotes special financing on their vehicles they never even mention the RL!!

The RL is such a great vehicle. I have so many people ask me about it and I am happy to sing its praises! Honda does not see it this way.:act043:
 
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#22 ·
Same here. Puzzling, it is.
 
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S
#26 · (Edited)
We should make our own RL commercials.
See if Honda catches onto the idea...

Here's my first script/plan:

camera showing a couple at a home improvement store parking lot. The guy is lifting a new crosscut saw into the bed of the truck and asks the wife to help lift it up over/past the lowered tailgate of his truck. He's struggling to heave it over. just then, the wife smacks his shoulder and points to a RL owner doing the same thing by himself as he just places it in the bad with his tailgate swung to the side....The man looks up and you here him say under his breath... 'That's Cool'. The wife has a look like "~Humph~ Why didn't you buy one of those?"

Fade to stock photo of an RL in a hilly area with sunset on background....fade in Honda logo.
<Kevin Spacey's voice over> "The 2013 Honda Ridgeline. We think it's cool, too"

--------------
15 second spot.
Could add one or two other 'cool' moments of similar experiences to get to a 30 second spot
 
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S
#29 ·
next commercial:

4 guys walking back from a round of golf, they are standing next to one guys truck, when they notice it's starting to rain. One guy looks at his clubs - then looks at the open bed of the truck they are using...he says "I just bought these clubs, I don't want to throw them in the back of this"...
<next scene> 4 guys in the crew cab truck with all of their golf clubs stuck between their legs, hiding their faces.
the 'new club' guy says with a disheartened voice "Cool truck".

<new scene, back at the country club> 4 new guys walk to the RL. One says the same thing about having new clubs. The owner says "No problem".
He swings the tailgate open....opens the trunk and begins loading all the clubs in the trunk. 'Rain guy' says with surprise and gratitude in his voice "Now THAT'S Cool"

Fade to stock photo of an RL in a hilly area with sunset on background....fade in Honda logo.
<Kevin Spacey's voice over> "The 2013 Honda Ridgeline. We think it's cool, too"
 
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S
#30 ·
maybe the tag-line should be - "It's time for you to consider one"
 
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B
#31 ·
I've owned two trouble-free Ridgeline's (06 that I leased and an 09 that I purchased). I traded in my 09 last year for a jeep wrangler (which is very cool) but I'm already missing the great ride and functionality of the RL. I agree 100% with the advertising comments and the "back of the lot" comments, and I'd absolutely consider my third RL if I ever got some reassurance that honda was committed to that outstanding vehicle, as opposed to treating it like a poor step-child.
 
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#36 ·
I also have a Jeep wrangler unlimited 04 with only 34k miles that will be for sale when i get to where it is in Arizona this fall--we bought a second Ridgeline and no longer need the Jeep Ridgies rid better any way--the 06 will go to Arizona--
 
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M
#32 ·
I read a lot on here about Honda not advertising but really when was the last time you saw an advertising campaign by any manufacturer that wasn't for a new or redesigned model? GM doesn't advertise the Avalanche either. It seems the big 3 half tons are the only vehicles to get constant ad time. It's rare to see a car commercial with out "the new" in front of it.
 
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