Don't believe Youtube, most of those car expert video's are there just for clicks. August sales were way up and September sales were about the same as last year. Now with that said, some dealers may be more motivated than others. You are likely to get a good deal on any 2024 new on the lot as opposed to a 2025.

 

I just drove home with my 2025 BE white. They've been after me since April for my 2017 Touring. On paper they were offering $2000 Honda rebate and $1500 dealer discount. Because they can play with numbers on cost and trade in I don't play that way. I work with out-the-door out of pocket, all in.

I took the 7yr/160 extended, ceramic coating, electronic rust control and undercoating. Trade was 2017 Touring, white with 69,399 km. We're in 11% tax country, but get credit on trade in value. I wrote them a cheque for 25,946. Their website price is 61,528 + fees and taxes

 

I just drove home with my 2025 BE white. They've been after me since April for my 2017 Touring. On paper they were offering $2000 Honda rebate and $1500 dealer discount. Because they can play with numbers on cost and trade in I don't play that way. I work with out-the-door, out of pocket, all in.



I took the 7yr/160 extended, ceramic coating, electronic rust control and undercoating. Trade was 2017 Touring, white with 69,399 km. We're in an 11% tax country, but get credit on trade in value. I wrote them a cheque for 25,946. Their website price is 61,528 + fees and taxes.

What dealer fees (profit) were in the deal?

 

There is a section of the forum that shows prices paid, which might help. I found it a good resource when shopping for mine. Here's the link:

https://www.ridgelineownersclub.com/threads/actual-prices-paid-only-comments-will-be-deleted.133769/page-93?post_id=3402808#post-3402808

Cheers

 

Those OTD prices of 5k off sticker tell me that sales are slow. They need the new Pilot engine.

 

Rust inhibitor module I guess is the proper name. It's a third party dealer add on. Commonly used with pipelines and other steel infrastructure, it prevents oxidation on the metal surface. This is the third vehicle I've had it on. Look up RustStop RS-5.

As for all the good options, I think the trucks are the same across the border now. I had to buy BE to get some of the options my 17 Touring had. Gone is the weather sensing wipers, CD player and in bed speakers. Does US have heated windshield, heated rear seats, front ventilated seats, folding outside mirrors with LED now?

Disappointments: Way smaller center console storage, no USB in center console (where I kept my thumbdrive of music), no engine temp gauge, HERE navigation. I'm still stumbling through the redesigned sound and menus and steering wheel controls. Still can't beat all the storage bins and cubbies the G1 had.

I do like the new inside mirror with the HomeLink buttons on there and they are soft touch. I also like the seat heating/ventilating sticks between startups (goes to last used setting). The night dimming outside mirrors are nice too, to go with the inside dimming mirror.

 

Rust inhibitor module I guess is the proper name. It's a third party dealer add on. Commonly used with pipelines and other steel infrastructure, it prevents oxidation on the metal surface. This is the third vehicle I've had it on. Look up RustStop RS-5.

As for all the good options, I think the trucks are the same across the border now. I had to buy BE to get some of the options my 17 Touring had. Gone is the weather sensing wipers, CD player and in bed speakers. Does US have heated windshield, heated rear seats, front ventilated seats, folding outside mirrors with LED now?

Disappointments: Way smaller center console storage, no USB in center console (where I kept my thumbdrive of music), no engine temp gauge, HERE navigation. I'm still stumbling through the redesigned sound and menus and steering wheel controls. Still can't beat all the storage bins and cubbies the G1 had.

I do like the new inside mirror with the HomeLink buttons on there and they are soft touch. I also like the seat heating/ventilating sticks between startups (goes to last used setting). The night dimming outside mirrors are nice too, to go with the inside dimming mirror.

Thanks for the RS-5 info. Totally agree on the outside night-dimming mirrors, they make the vehicle much more pleasant for me when night driving. I'm not sure the 2025 features you asked about in the states. I tried to make the Honda website yield up the info, but was defeated after a short battle. When I got mine in '23, the feature I wanted so much that I might have considered immigrating was the folding power mirrors. They are so cool and so so practical.

Cheers.

 

There are a handful of dealers around me that have about 8% off MSRP. We also qualified for an extra $1,500 off since we qualified for the conquest and lease incentive.

Down side is we had to drive 2hrs each way for a good deal, but the dealership was great to work with.

 

Don't buy their line of crap. Look up Honda Ridgeline sales and you will find they vary from around 33,000-50,000 units a year. Last year, 2023, was a high with over 50,000 units sold, at this time they're over 37,000 units for 2024. Not numbers like Ford's two lower buck units, the Maverick and Ranger, but consistent and not oversupplying the market. So I'm not seeing any big cuts in Honda's prices. Probably better financing rates to push sales. I had .09% on our HR-V and I have 2.99% on the Ridgeline. You might get 8% off if you catch the dealer right, but it will still probably have the freight and prep cost if that much is knocked off. But it certainly can't hurt to try. The supply is good, not over supplied, but they are available.

For what it is worth, the freight and prep are real costs to the dealers, they're not all profit. Most manufacturers will also list a freight cost, because they charge the dealers the same even if the dealer is a few miles from the plant. The dealer in Florida pays the same freight as the dealer in Marysville Ohio selling the same model. The prep really depends on what the dealer has to do and what their hourly rate is. When I sold motorcycles we charged exactly what the freight cost on the bike and a specific prep cost based on what should be the time to do the work. We usually talked out the door numbers, showing how those numbers were arrived at, but the bottom line is what counts. With a bit of research and talking with some sales people one dan find out what freight and prep should cost to avoid being fed a line.

Last fall I was going to have to wait for a while when I bought my 2023 red RTL, the next one had a deposit. I got a call after about a week or so, seems the customer backed out on the red RTL that came in, so they got with me. In 2020 we had to wait around two or three months to get my wife's blue HR-V. The sales guy kept calling about once a week to try to get her to take a white or silver one they had in stock. She wouldn't do it. The HR-V was produced in Mexico, the Ridgeline was U.S. Took a bit of time from Mexico, not as long to get the U.S. vehicle.

Seems Ford has overshot on their Bronco. I just read where they are now past the "new hot item" sales and sales have dropped a lot. Ford is shifting workers to other lines now, stopping with Bronco building. I didn't check on the Ranger or Maverick on sales. Both the Maverick and Toyota Tacoma sell a lot more units, but from what the numbers show, Honda knows its niche and doesn't go overboard to try to claim more sales that aren't assured to occur.

Maybe Honda learned a lesson in motorcycle sales back in the 1980s when they and Yamaha battled for the market, missing that it was really soft. There were 81-83 model Hondas and Yamahas selling for nearly 50% off in 1985-86. They lost their asses on that fiasco. Honda just keeps selling what they make, supply roughly meets demand. Keeps the used Ridgeline value up.

 

8% off MSRP is a reasonable expectation

 

Only if supply is there. If a dealer is selling all they can get of a specific model and even color, they may not cut the price near as much as a less popular model or color. Best pricing would be at the end of the model year on that model. Just ask Bronco buyers who were paying thousands over the MSRP. They could have saved a bunch of money if they waited a year or so.