There are a lot of things we do in life that make zero financial sense, but we do them anyway because they bring some other utility to us. Boat ownership certainly ranks at the top of this list. Probably along with stopping at Starbucks for coffee, going to any restaurant for any meal, having a smart phone, traveling, paying for TV or Internet, or owning more than two pairs of underwear.
Mercury builds good products. They are - in North America - by far the most widely sold engines. There are dealers everywhere and they are packaged on most boat builders’ transoms. Numbers don’t mean they are the best, but I suspect they have a fairly low (statistical) rate of trouble or failures. So far as I know, reliability stats aren’t publicly known in this industry.
Outboards seem to live two completely opposite lives depending on what type of owner they belong to. There are those that are on the water several times a week and rack up lots of hours on them. Then there are the occasional users that use them a couple of times a year to perhaps a couple of times per month. And the manufacturers try to satisfy both of those markets.
The first group eventually wear them out. The latter crowd - me included - don’t do their engines any favors by letting them sit so much. Fuel goes stale, maintenance gets neglected, batteries drain…Per hour, I bet this is the crowd who has the most problems.
It’s also a strange operating environment. the engine is started, idled at low speeds for a short while, then the throttle is pegged while zooming from spot to spot. The engines are running at pretty extreme loads very frequently. Geez, except when idling at the dock or easing out of the bay into open water they are probably running at 100% load across their operating range. This is maybe even analogous to hitching a 5000 lb parachute to our Ridgelines then climbing a mountain at full throttle immediately after starting out from the overnight hotel at the base.
Throw in moisture and salt too. Oof.
I recently had to tear my boat apart to replace the transom and I had my Honda BF90 hanging from stand in the shop. It gave me a couple of weeks to look it over and clean it up since i could access it easily. I have to say Honda does a beautiful job assembling these things. Wires are routed very nicely, bolts are marked with little paint dots that (I assume) show they were torqued, and everything looks precise. I’ve not had the hood off any Merc newer than the late 1990’s to know how they compare, but the build quality on this motor is pretty impressive.
Anyway, my preference isn’t for Mercury but I think they do a pretty great job of satisfying the needs of most boat owners. They are like Fords and Chevys: they start, they run, they’re not fussy, they’re a good value, and they can be serviced everywhere. My gut tells me that Yamaha, Honda, and Suzuki might do it marginally better but I wouldn’t swear off a Mercury.
Steve