Is the Ridgeline aimed at younger, older, or middle aged buyers? I think it's more aimed at middle aged folk. It's not exactly a flashy vehicle, it's not an off road vehicle (though it can do some), and the color choices aren't stand outs. Plus, being able to seat 5 comfortably it's a good family vehicle. Maybe if they would get the look right (most admit the looks are it's only downfall) and some better color choices the truck would appeal (more) to the college/just out of college age group.